Bluewater Strengthens Digital Leadership with Addition of Michael Swenson as Vice President, Digital & e-Commerce

Bluewater Appoints Michael Swenson to Key Digital Role

CLEARWATER, FL – April 21, 2026 – Bluewater, a fully converged agency known for delivering performance-driven marketing solutions, announced the appointment of Michael Swenson as Vice President, Digital & e-Commerce. This strategic addition is set to further enhance the agency's digital and e-commerce capabilities.

The announcement, originally made on February 18, 2025, highlights Bluewater's ongoing commitment to strengthening its leadership in the digital marketing space. Swenson's role is expected to bolster the agency's offerings, providing advanced solutions for clients throughout Clearwater—from its historic downtown to its renowned beaches—and beyond.

Bluewater, with its focus on performance-driven marketing, continues to adapt to the evolving digital landscape. The addition of a Vice President specifically dedicated to Digital & e-Commerce underscores the growing importance of these areas for businesses seeking effective marketing strategies.