Tampa Jewelry Designer Kelsey Belmont Scores Big with Bucs-Themed Creations in Local Retail Partnership at Heads and Tails

Kelsey Belmont, a local jewelry designer, transformed her hand-crafted Tampa Bay Buccaneers-themed jewelry into a full-time profession. Her unique pieces now fill the shelves at Heads and Tails, a sports clothing shop located at 4524 W. Kennedy Blvd. in Tampa.

This partnership highlights a growing trend among local businesses to support Tampa Bay creators. Heads and Tails owner Stephen Sherman built his inventory around products from local makers, aiming to strengthen community ties and boost the local economy.

Sherman emphasized the importance of this local focus. “We have a ton of local vendors in here, and that’s important,” Sherman said. “We want to support them, support the local economy.”

Beyond Belmont's Bucs jewelry, Heads and Tails features other bay-made products. These include bows and scrunchies from Peanut Gallery Art, shirts from Smack Apparel, and designs by Erika Williner. Collaborating with local vendors allows Sherman to frequently update inventory, especially accessories, keeping the selection fresh for shoppers.

Football season drives significant sales of Buccaneers gear, with women being the primary purchasers. Shoppers this year are looking for stone-wash shirts, crop-tops, glittery jerseys, and breathable stadium wear. These items help fans survive the sweltering Florida afternoons at Raymond James Stadium.

Belmont's designs extend beyond the Buccaneers. She crafts jewelry for various professional teams, college squads, and special events, creating pieces that