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Florida Launches 'Ride Proud, Dress Loud' Motorcycle Safety Campaign, Boosting Visibility for Overtown Riders

Florida's 'Ride Proud, Dress Loud' campaign, a joint initiative by FLHSMV and FRTP, significantly enhanced motorcycle visibility and training requirements. This statewide effort aimed to make riders, including those in Overtown, more noticeable on busy roadways.

Staff Writer
09/16/2026 · Lafayette & Suwannee Region edition

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Florida Launched 'Ride Proud, Dress Loud' Motorcycle Safety Campaign

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) and the Florida Rider Training Program (FRTP) launched the 'Ride Proud, Dress Loud' campaign, a statewide initiative emphasizing motorcycle conspicuity. This campaign increased focus on visibility and training for riders, including those in Overtown, to make them more noticeable on Florida roads.

The 'Ride Proud, Dress Loud' campaign encourages riders to wear bright colors, reflective gear, and use their headlights to enhance their presence for other drivers. The FLHSMV and FRTP highlighted that increased rider visibility is a key factor in preventing accidents.

This initiative directly impacts local riders by promoting safer habits and mandating specific training for motorcycle endorsements. Residents seeking to add a motorcycle endorsement to their existing driver's license, or those pursuing a 'Motorcycle Only' license, must complete the Basic RiderCourse® (BRC). This requirement ensures all new motorcycle operators receive foundational safety instruction before hitting the road. The BRC covers essential riding skills, hazard perception, and defensive driving techniques, equipping riders with the knowledge and abilities needed to navigate traffic safely.

For Overtown residents considering a motorcycle endorsement, completing the Basic RiderCourse® (BRC) is the first step. Information on safety courses and other helpful facts for road safety are available through the FLHSMV and FRTP, supporting the overall goal of keeping all road users safe.

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