Reese's Seeks Nation's 'Trick-or-Treatiest Street'

Reese's is searching for America's most enthusiastic Halloween street in its "Reese's Trick-or-Treatiest Street in America" campaign. The candy company aims to celebrate neighborhoods that create memorable Halloween experiences.

Reese's analyzed data including candy and costume purchases, decoration trends, walkability, and community participation to identify 150 potential streets nationwide. While Seminole is not among the identified streets, communities across the country can submit nominations.

Actors Christina Ricci and Kathy Najimy, along with creators Rachel Iwanyszyn, Zaire Alford, and Macy Blackwell, form Reese's first Halloween Council. This group will evaluate nominated streets based on decorations, community involvement, and the overall trick-or-treater experience.

The winning street will receive a Halloween block party hosted by Reese's and Zillow on Oct. 21, 2026. The party will feature Reese's treats and a special trick-or-treating event.