The Internet Is Finally Embarrassed by Its Own Shopping Cart

This week’s trend landscape is less “buy this immediately” and more “wait, do I already own one?” After years of unboxing videos, shopping links, and closets that looked like small department stores, the culture is flirting with the radical idea that consumption might not be a personality.

Rising: Underconsumption Core

Born on TikTok as a backlash to haul culture, underconsumption core celebrates finishing products, repairing clothes, and refusing to purchase a seventh water bottle in a shade called “oat foam.” It matters because it turns restraint from a private budget decision into a public aesthetic, which is both encouraging and hilariously online. The catch: once minimalism becomes content, even not buying things can become a shopping funnel.

Rising: The Anti-Perfect Home

People are posting rooms with visible cords, mismatched mugs, slightly tired sofas, and the shocking evidence that someone actually lives there. This began as an antidote to the beige, hotel-lobby interiors dominating social feeds, but it is growing because perfection has started to feel less aspirational than suspicious. It matters: a crooked bookshelf is not a revolution, but it does challenge the idea that every corner of your home needs to audition for a catalog.

Rising: Digital Cameras, Used Badly and Proudly

Compact cameras are back, especially the cheap old ones that produce flash, blur, and the complexion of a Victorian ghost. The trend started with nostalgia for pre-smartphone photos, then escaped into parties, vacations, and everyday life where nobody wants to spend forty minutes editing a picture of a sandwich. It matters because imperfection is becoming a feature again—and because the best camera may be the one that makes you stop taking 38 nearly identical photos.

Peaking: The “Deinfluencing” Video

Deinfluencing has reached maximum saturation, with creators explaining why you do not need the product they are holding while linking to six alternatives below. It will last as a language, but fade as a moral pose; the algorithm is perfectly happy to monetize your rejection of consumerism. Nothing says liberation like a discount code for the thing you were told not to buy.

Fading: The Giant Beauty Haul

The wall of unopened skincare and makeup is losing its glamour because viewers have noticed that “testing” 42 products often means creating 42 tiny plastic emergencies. Hauls will not disappear—humans remain weak before a limited-edition tube—but the fantasy of endless acquisition is looking less luxurious and more like a cry for closet space.

Trixie’s Take: The most overhyped trend this week is pretending that buying less is revolutionary, but I’ll take a reusable water bottle and a visible phone charger over another beige shopping spree.