Commissioner Nikki Fried Applauds Peace River Citrus, Coca-Cola Partnership Expansion

Commissioner Nikki Fried Applauds Peace River Citrus, Coca-Cola Partnership Expansion

Bartow, in Polk County, FL – Florida Commissioner of Agriculture Nikki Fried visited Peace River Citrus Products yesterday, April 16, to commend the company's expanded partnership with The Coca-Cola Company. The collaboration, which has been ongoing for over 30 years, is a significant boost for Florida's citrus industry, particularly for growers in and around Bartow.

Peace River Citrus Products, a long-standing fixture in the Bartow community and a symbol of the city's deep-rooted agricultural history, processes a substantial portion of Florida's citrus crop. The renewed and expanded agreement with Coca-Cola, a major purchaser of Florida orange juice, ensures continued demand for local growers' produce. This partnership is crucial for the economic stability of many families and businesses in our area that rely on citrus farming.

During her visit, Commissioner Fried highlighted the importance of such partnerships in sustaining Florida's agricultural heritage. She emphasized that the state's citrus industry, despite facing challenges, remains a vital component of the economy. The commitment from large corporations like Coca-Cola to source locally grown fruit provides a much-needed foundation for future growth and innovation within the industry.

Local citrus growers have expressed optimism about the expanded partnership. Many have faced fluctuating market conditions and environmental challenges in recent years. This long-term commitment from Coca-Cola, facilitated by Peace River Citrus Products, offers a sense of security and encourages continued investment in their groves.

The partnership not only benefits growers but also supports numerous jobs at the Peace River Citrus Products facility here in Bartow. From processing and packaging to logistics and administration, the company is a significant employer, contributing to the local economy. The expansion signals a positive outlook for these jobs and potentially for future employment opportunities.

This collaboration underscores the resilience of Bartow's agricultural sector and the importance of strong business relationships in fostering economic growth. Residents can view this as a positive sign for the continued vitality of our local citrus industry.