Hollywood Beach Culture and Community Center Redevelopment

Hollywood Beach Culture and Community Center Redevelopment

Hollywood Beach Culture and Community Center Redevelopment Current Project Overview On June 16, 2025, the Related Group began the City's Development Review Process for a public-private partnership (P3) project titled "Hollywood Arts" - now "Portofino Hollywood." The approximately 3.5 acre site currently houses the City's Hollywood Beach Culture and Community Center, Harry Berry Park and two surface parking lots. The following is the proposed project data: - A new ocean-front community center - Refresh of Harry Berry Park with picnic area and beach access - Public beach parking - Residential condominium with private parking On May 20, 2026 the City Commission approved and authorized a Resolution to execute the First Amendment to the Comprehensive Agreement for the development of public and private facilities at 1301 S. Ocean Drive to now include "Hero Housing" rental units at the property. Project Background In February of 2020, the City Commission discussed the condition of the current community center and development interest in this site in a public Commission Real Estate Workshop. The direction was to broadly market any opportunity to redevelop the site to achieve the best possible proposals for the benefit of Hollywood residents. By the end of March, the City received an unsolicited proposal for the redevelopment of the HBCCC site. The unsolicited proposal was determined to be a qualifying project as required by the state public-private partnerships statute, and the city issued the required Notice of Receipt of an Unsolicited Proposal and a willingness to accept competing proposals. The City's real estate advisory firm, CBRE, marketed the opportunity nationally and internationally to more than 20,000 development contacts. The proposals were due in September 2020, and by October, the proposals were in technical review. In January 2021, the City Commission received an overview of the top 4 proposals in a public meeting, and in February, the firms submitted their best and final offers based on Commission and community feedback. This resulted in a final ranking, and on March 17, 2021, the City Commission approved the final ranking and authorized negotiations with the Related Group, the top ranked proposer. Weekly meetings between City staff, advisory consultants CBRE, and Related Group took place to develop a term sheet for the project. The term sheet was presented to the Commission at the August 25, 2021 Regular City Commission meeting. The proposed Comprehensive Agreement and Ground Lease Agreement were presented at the February 2, 2022 Regular City Commission meeting. The item was continued to the March 16, 2022 Regular City Commission Meeting where the agreements were approved.