Toys R Us to Open 120 New US Stores by 2026

Toys R Us will open 120 new standalone stores across the United States by the end of 2026, the company announced. The expansion, in partnership with Go! Retail Group, aims to re-establish the toy retailer's presence nationwide.

The move significantly grows the brand, which currently operates 40 standalone stores and maintains shop-in-shop locations within Macy's department stores. "This is a major moment for Toys R Us as we significantly expand our presence across the United States," said Jamie Uitdenhowen, executive vice president of Toys R Us at WHP Global.

"Together with our incredible partners, we are growing Toys R Us in unique ways to meet customers wherever they are, whether that's at a standalone store in their hometown, inside Macy's, at the airport or at a Navy Exchange," Uitdenhowen added. The stores will feature popular toys, including LEGO bricks, Barbie dolls, Hot Wheels cars, Pokemon, and "KPop Demon Hunters."

Some new locations will include "Creator Studios" for influencers and brands to produce content and host events. Select stores will also offer in-house candy shops and cafes.

Toys R Us filed for bankruptcy in 2017, closing most U.S. stores. WHP Global acquired a controlling stake in the retailer in 2021. The company has since opened a global flagship store at the American Dream mall in East Rutherford, New Jersey, in December 2021, and a second U.S. flagship at Mall of America in 2023, alongside additional standalone and Macy's shop-in-shop locations.