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Columbus Day News

Sun, Sand, and History by the SeaColumbus, OH Edition
entertainment
2 min read

The "Delulu Is the Solulu" Era Is Over, and Nobody Told the Girlies

Staff Writer
July 9, 2026

Remember when "manifesting" was cute? When a girl could write her dream guy's traits in a journal, light a candle, and everyone understood it as harmless woo mixed with actual effort? That was the deal. The ritual mattered less than the intentionality behind it.

Then came "delulu is the solulu" — the TikTok-ification of magical thinking, where "delusional" stopped being a cautionary tale and became a flex. A girl leaves her boyfriend five times, he doesn't text back, she's broke, her apartment's a crime scene, but she's *thriving in her mind* so she's thriving. Ha ha so funny ha ha.

Except it's not funny anymore. It stopped being funny three months ago, and we're all just... continuing the bit.

Here's what I'm watching: women in their twenties genuinely paralyzed by the gap between their delusion and their reality, but now they've got a vocabulary that makes the paralysis sound like a personality trait. They're not sad about an unwilling relationship; they're "visualizing their soulmate into existence." They're not avoiding their student loans; they're "not accepting the 3D reality." The gaslighting has been turned inward, and we've dressed it up in sparkly text overlays.

The worst part? The commodification. Manifestation coaches are charging $500 a month to tell you that your belief will remake the universe. (Spoiler: it won't. Your belief will remake your mood though, which is something, but also it's what therapy costs and therapy actually works.) Suddenly every self-help grifter has a "delulu to delu-true" course, and women are buying them because at least someone's validating the fantasy.

I'm not saying you shouldn't dream or visualize or write things down. I'm saying the moment we stopped distinguishing between "thinking positively while working toward something" and "thinking positively as a substitute for working" — that's when the trend jumped the shark.

The real issue is that "delulu is the solulu" was always a class thing wearing a feminist mask. It's easy to be delusional when you've got a trust fund or family backup. For everyone else, delusion isn't a vibe — it's a luxury that comes with real consequences.

So here's my hot take: the girls aren't going to manifest their way out of this. They're going to face their spreadsheets, their debts, their dead-weight relationships, and realize the TikTok told them to close their eyes right when they needed to open them widest. And then — *then* — maybe we can return to actual positive thinking: the kind that includes a plan.

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