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Pew Survey Identifies Nine Distinct Political Groups Among American Voters

A Pew Research Center survey of more than 10,000 Americans divides the electorate into nine groups based on political and cultural values. The findings suggest that few voters align entirely with either major party.

06/15/2026 · North Dakota edition

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The Pew Research Center released survey data dividing American voters into nine distinct groups rather than the traditional red-versus-blue dichotomy that dominates election coverage.

Researchers surveyed more than 10,000 people and classified respondents according to their political views and cultural values. The resulting breakdown reveals a more fragmented electorate than conventional two-party analysis suggests.

Among the key findings: a minority of Americans express unwavering allegiance to either the Republican or Democratic Party. The remaining voters occupy various positions across the political and cultural spectrum, each group holding distinct priorities and concerns.

Pew Research Center analyst Jocelyn Kiley discussed the survey's implications with journalist Amna Nawaz. The research comes as midterm elections approach, offering potential insight into voting patterns and candidate strategies.

The nine-group framework emerged from Pew's methodology of examining both traditional political dimensions and cultural attitudes. This approach captures divisions that standard left-right political scales do not reflect.

The survey results suggest campaign messages and political appeals may require more nuance than appeals to broad party bases. Candidates seeking support across multiple groups face the challenge of reaching voters whose priorities diverge significantly.

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