Ohio Launches Summer Tourism Blitz at Record-Breaking Statehouse Event

COLUMBUS, Ohio — Governor Mike DeWine and Ohio Department of Development Director Lydia Mihalik launched the state's summer tourism push Tuesday at a record-setting Ohio Tourism Day on the Statehouse lawn, featuring more than 110 exhibitors and hundreds of visitors celebrating Ohio's outdoor adventures and cultural treasures.[1] The event signals aggressive promotion of sites like Cuyahoga Valley National Park and the Rock & Roll Hall of Fame to neighboring Midwest states, building on TourismOhio's 'Ten Perfect Ohio Road Trips for Your Summer Getaway' campaign that highlights scenic drives from Hocking Hills to Lake Erie shores.[4] State Representative Melanie Miller, R-Ashland and chair of the Arts, Athletics, and Tourism Committee, introduced House Bill 732 to create the 'Ohio, The Heart of It All Pass' program, administered by TourismOhio for discounts, unique experiences and perks at participating attractions.[2][3] Free for Ohio residents in 2026 with validity into 2027, the pass aims for launch by America250 celebrations on July 4, targeting amusement parks, museums and historic sites while generating revenue through a dedicated state fund for promotion.[2][3] Eligible Ohio businesses can apply as partners, offering tailored benefits under TourismOhio oversight, including audits for accountability.[3] The push comes as Ohio eyes record visitation, with events like the Statehouse gathering underscoring local economic stakes from Columbus tourism hubs to rural destinations.[1][6]