CDC Launches 'Rx Awareness' Campaign to Combat Opioid Crisis

Why it matters locally: Nevada has experienced significant opioid overdose deaths in recent years, and this CDC campaign will provide state health officials with evidence-based materials to distribute through Nevada's public health and prevention networks.

---

The Centers for Disease Control and Prevention (CDC) has initiated Rx Awareness, a communications campaign addressing prescription opioid misuse. The program shares the experiences of individuals recovering from opioid use disorder, as well as those who have lost family members to prescription opioid overdose. Rx Awareness aims to raise awareness about the dangers of prescription opioids. Campaign materials will be distributed to states to aid in their prevention efforts. By featuring personal stories, the CDC intends to connect with audiences on an emotional level. The campaign is intended to reduce opioid misuse and encourage safer prescribing practices.