St. Pete Parks & Rec Unveils Modernized Logo to Reflect Evolving Vision

St. Pete Parks & Rec has launched a new logo, marking a significant step in the department's ongoing evolution. The updated visual identity aims for a fresh, modern look while maintaining the core mission and values that guide the organization.

This new branding reflects the department's commitment to enhancing programs and services for the community. Residents will see the new logo rolled out across digital platforms within weeks, with printed materials, signage, uniforms, and other branded assets featuring the design in the coming months.

Mike Jefferis, Community Enrichment Administrator overseeing the St. Pete Parks & Rec Department, stated the new logo represents the department's future direction while honoring its strong foundation. "Things may change over time, but our core commitment to serving the community stays the same," Jefferis said. "Our new logo represents where we're headed while honoring the strong foundation we've built."

The updated design incorporates elements reflecting the City's history, community, vibrancy, innovation, and nature. This new visual identity aligns with the organization's long-term vision and ongoing efforts to improve experiences for the community.

The new logo will become visible on all digital platforms over the next few weeks. Over the coming months, the new branding will appear on printed materials, signage, uniforms, and other assets.