Orlando Arts & Culture Tourism Initiative Launched

Visit Orlando and United Arts of Central Florida announced an alliance Oct. 8, 2026, to boost the region's cultural tourism. The initiative aims to draw more visitors by highlighting Central Florida's cultural attractions, from the Milk District's arts scene to historic downtown theaters. Organizers intend to increase engagement with these sites and offer visitors experiences beyond theme parks.

The partnership connects the tourism industry with the creative community to diversify the region's appeal. The collaboration is expected to generate new programming, marketing campaigns and cross-promotions to showcase Orlando's cultural assets. Details on specific projects and timelines will be announced later.