Campaigns Deploy AI for Personalized Text Messages

Why it matters locally: As political campaigns increasingly utilize AI for personalized voter outreach, Maryland voters are likely to receive these AI-generated text messages from both state and federal campaigns, potentially influencing how information is disseminated and voter engagement occurs within the state.

Political campaigns are using artificial intelligence bots to engage voters through personalized text messages. These AI systems learn to mimic the communication style of a particular candidate, generating messages designed for individual recipients. Campaigns have adopted AI-generated texting conversations as a new tool for voter outreach. This method allows them to connect with the electorate by sending tailored messages.