Campaigns Deploy AI for Personalized Text Messages

Why it matters locally: Political campaigns in Minnesota may increasingly utilize AI for personalized text messages as a voter engagement strategy, potentially altering how residents receive campaign information and influencing local and state elections.

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Political campaigns are using artificial intelligence bots to engage voters through personalized text messages. These AI systems learn to mimic the communication style of a particular candidate, generating messages designed for individual recipients. Campaigns have adopted AI-generated texting conversations as a new tool for voter outreach. This method allows them to connect with the electorate by sending tailored messages.