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See All →Read Section →Consumer Reports Finds Uber and Lyft Customers Quoted Different Fares for Identical Rides
A Consumer Reports investigation discovered that Uber and Lyft customers receive different price quotes when booking the same route at the same time. The findings prompt questions about whether the companies employ personalized pricing strategies tied to customer information.
Jul 4 · Kentucky
Extreme heat, storms threaten millions ahead of summer's official start
Jul 4 · Kentucky
Mangione Defense Team Returns to Court as Donations Reach $1.5 Million
Jul 4 · Kentucky
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Today's Edition
Top stories, community updates and local listings
State News
See All →Read Section →Consumer Reports Finds Uber and Lyft Customers Quoted Different Fares for Identical Rides
A Consumer Reports investigation discovered that Uber and Lyft customers receive different price quotes when booking the same route at the same time. The findings prompt questions about whether the companies employ personalized pricing strategies tied to customer information.
Jul 4 · Kentucky
Extreme heat, storms threaten millions ahead of summer's official start
Jul 4 · Kentucky
Mangione Defense Team Returns to Court as Donations Reach $1.5 Million
Jul 4 · Kentucky
Nothing today
Nothing today
Nothing today
Stay Informed
Get Morehead news in your inbox
Free daily headlines, delivered straight to your email.
Share your photos,
video & tips
with Morehead Day.News
Scan the QR code or tap Submit