Ohio Pumps $50M into Lake Erie Resorts to Revive Tourism

COLUMBUS, Ohio -- The Ohio Department of Development announced a $50 million investment in a statewide tourism campaign centered on Lake Erie's resorts, as detailed in the agency's 2025 annual report. The push emphasizes family-friendly destinations and water sports along the 312-mile Ohio coastline, from Toledo to Conneaut, to bolster economies strained by declining visitor numbers. Officials project the campaign could generate $200 million in economic impact by 2027, focusing on hotspots like Cedar Point in Sandusky and the islands of Put-in-Bay and Kelleys Island.

Launched in early 2026, the initiative includes digital marketing, infrastructure upgrades at marinas, and partnerships with local operators to promote activities like jet skiing, fishing charters, and beachfront resorts. "One visit can inspire a lifelong love of this place," the report states, highlighting Lake Erie's role as the 'Heart of it All' for Midwestern families. Funding allocates $20 million for advertising, $15 million for resort enhancements, and $15 million for event hosting, with priority on Erie, Ottawa, and Lucas counties.

Local stakeholders, including the Ohio Travel Association, welcome the infusion amid challenges from algae blooms and Great Lakes restoration needs. The campaign builds on prior efforts like the 2024 solar eclipse promotions, which drew record crowds to northern Ohio. Economists estimate 10,000 seasonal jobs could emerge, particularly in family resorts offering affordable getaways from urban centers like Cleveland and Toledo.

As Ohio's tourism sector contributed $22 billion statewide in 2025, Lake Erie accounts for 25% of visits but lags behind southern attractions. State Director of Development Lydia Mihalik emphasized the campaign's focus on sustainable growth, tying into broader Great Lakes strategies for water quality and accessibility.