Finger Lakes Community Rallies Around New Opportunities at 2026 Tour de Cure Diabetes Fundraiser mcarmody Wed, 05/13/2026 - 21:13 Local Press Release Finger Lakes Community Rallies Around New Opportunities at 2026 Tour de Cure Diabetes Fundraiser Rochester, N.Y. May 14, 2026 American Diabetes Association Opens Exhibitor Sign-Up, Welcomes Sponsors, and Announces Events at June 6 RideThe American Diabetes Association® (ADA) has announced an expanded set of rider offerings, local sponsors, and exhibitor opportunities for the 2026 Tour de Cure®: Finger Lakes. The annual cycling fundraiser, happening this year on June 6 at Stokoe Farms in Scottsville, brings together hundreds of individuals, families, organizations, and corporate teams to ride for people living with diabetes.Nationwide, over 40 million people have diabetes, and every 21 seconds, someone is diagnosed. Approximately 1,677,000 adults in New York state, or 9.3% of the adult population, have diagnosed diabetes. Every year, an estimated 122,000 adults in the state are diagnosed with diabetes.“Our sponsors are essential to making the Tour de Cure fun, as well as advancing diabetes advocacy and research. Their outstanding support this year is allowing us to enhance the on-site and on-route experiences for participants,” said Denise Nicastro, the ADA’s executive director for Upstate New York.This year’s event offers a number of activities for riders and volunteers, as well as their families and friends, including:Cycling routes of three different lengths (66 miles, 33 miles, and a 12-mile family-fun ride)Multiple rest stops with water and snacksA variety of on-site food trucksFamily-friendly games such as cornholeGiveaways and resources from local businesses in our exhibitor tentAccess to Stokoe Farms’ animalsLive music from local bands and entertainersFestivities emceed by 13WHAM anchor Karen Edwards The ADA is now welcoming exhibitor sign-ups, allowing more local organizations to connect with participants at this year’s event. The $1,000 fee includes a table in the exhibitor tent for displaying promotional materials, providing giveaways, and sharing information. Interested organizations can email Jessica Joanis, the ADA’s director of development for Upstate New York, at [email protected]. The ADA has also announced its 2026 Tour de Cure: Finger Lakes sponsors, including: 13WHAM, SinclairFirst American Equipment FinanceIslandFitLake BeverageMcDougall CommunicationsMetro FitnessMidtown Athletic ClubStokoe FarmsThe DiMarco Group/Admar SupplyUniversity of Rochester Medical CenterWegmansBy joining Tour de Cure: Finger Lakes, participants are helping the ADA increase diabetes awareness, provide vital programs, fund lifesaving research, and work toward a cure. Tour de Cure is still accepting new riders, volunteers, and donations. Time and date: June 6 with rides beginning at 7:00, 9:00, and 10:00 a.m.Location: Stokoe Farms, 656 South Road, Scottsville, NY 14546Register, start or join a team, volunteer, and fundraise: diabetes.org/flxregion To schedule interviews with ADA leaders and riders or to request B-roll, please contact [email protected]. # # #About the American Diabetes AssociationThe American Diabetes Association (ADA) is the nation’s leading voluntary health organization fighting to end diabetes and helping people thrive. This year, the ADA celebrates 85 years of driving discovery and research to prevent, manage, treat, and ultimately cure—and we’re not stopping. There are over 155 million Americans living with diabetes or prediabetes. Through advocacy, program development, and education, we’re fighting for them all. To learn more or to get involved, visit us at or call 1-800-DIABETES (800-342-2383). Join us in the fight on Facebook (American Diabetes Association), Spanish Facebook (Asociación Americana de la Diabetes), LinkedIn (American Diabetes Association), and Instagram (@AmDiabetesAssn). To learn more about how we are advocating for everyone affected by diabetes, visit us on X (@AmDiabetesAssn).         Person Name Mimi Carmody Email [email protected] Phone (703) 253-4957