Friko has partnered with PLUS1 so that $1 from every ticket will go to Santa for a Day, a certified 501(c)(3) Public Charity who answers letters to Santa from kids in underserved communities. This two-pronged literacy component is vital to their mission: Volunteers helping, teaching youngsters the power of the pen? and then donors rewarding their efforts, by translating their wishes into reality, not only positively reinforces their nascent literacy skills, but it also helps participants author a different, more positive narrative about life, one sparked by optimism and the vision of a brighter future. santaforaday.org