Guiding Principles

Our Guiding Principles

Our Guiding Principles At Goodwill-Suncoast, our Guiding Principles shape how we serve, collaborate and lead—at every touchpoint. Treat all People with Dignity, Respect and CompassionWe will engage with our communities and be inclusive of all individuals. Our interactions will be grounded in dignity, diversity, respect and compassion for every person, team member, donor, shopper, service participant and community partner. Build Trust through Collaboration and PartnershipsWe will strive to meet existing and emerging needs as an expert and resource in our communities. We will collaborate with others to meet needs within the diverse mix of services our community has to offer. Exemplify Integrity and StewardshipWe will expect and exemplify integrity and stewardship in all our operations, and set the standard within our community for others to follow. Value Work and Lifelong Learning as TransformationalWe believe that work and lifelong learning transform lives and strengthen communities. We will demonstrate this through our services to both the community and our own team members. Provide Exceptional Value and QualityWe will work every day to ensure Goodwill provides significant value to our shoppers, donors, volunteers, service participants and team members, making the quality of our services a cornerstone of operations. Be Flexible, Creative and InnovativeWe will be flexible, creative and innovative in our work to ensure our mission can meet the diverse needs of people in an ever-changing world. We will utilize technology to best achieve our mission. We will anticipate future opportunities and remain nimble and prepared to respond. Integrate Accessibility, Safety and SecurityAs an organization that seeks to minimize the impacts of disabling and disadvantaging conditions, Goodwill respects the importance of accessibility, safety and security of all of the customers, service participants and team members we serve. We will strive to make all points of service and employment accessible and safe. Our Strategic Goals through 2029-2030 Transform lives and strengthen communities through services that embody lifelong learning and the power of work. Recruit, develop, and retain team members to provide quality service as we grow our social enterprise to meet ever-expanding community needs. Support Goodwill’s people-centered culture. Maximize the value of our volunteers. Drive environmental sustainability in our communities. Be the first choice for donors, shoppers, volunteers, and people seeking services and employment. Continue retail growth to expand the mission through self-funding. Increase charitable gifts and planned giving. Innovate continuously to maximize resources for the mission. Expand strategic relationships with government, business, and other leaders to best serve our communities. Utilize risk management and corporate compliance as essential business practices.