HOTWORX & Planet Beach Announce Strategic Partnership BELLE CHASSE, LA (May 16th, 2024) – Two leading franchise brands in the fitness and wellness industries, HOTWORX and Planet Beach, have announced a strategic partnership poised to provide consumers with an unparalleled experience and open doors for franchisees. This marks the beginning of an exciting chapter for both brands and their loyal customers. “The partnership between HOTWORX and Planet Beach is a natural fit, as both companies share a commitment to innovation, customer satisfaction, and franchisee success,” said Stephen Smith, CEO of HOTWORX. “By combining our strengths, we can offer an even more comprehensive and compelling suite of services to our customers and create new opportunities for our franchisees.” Planet Beach CEO, Jason Hagerman, echoes Smith’s sentiments: “We are thrilled to join forces with HOTWORX and leverage their cutting-edge technology and expertise in the infrared fitness space. Together, we will redefine the fitness and wellness landscape and empower individuals to achieve their health and wellness goals.” This partnership will enable HOTWORX and Planet Beach to: Expand their service offerings: Customers will benefit from a wider range of fitness and wellness services, including HOTWORX’s virtual workouts and Planet Beach’s automated spa services. Enhance the customer experience: By integrating their services and technologies, HOTWORX and Planet Beach will create a more seamless and personalized customer experience. Drive innovation: The partnership will foster collaboration and innovation, leading to the development of new and exciting products and services. Create new opportunities for franchisees: Franchisees will benefit from increased brand awareness, expanded service offerings, and enhanced marketing support.

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