Branding and Identity Guidelines
Our branding and identity guidelines are the foundation to communicating SDDOT’s message consistently, professionally, and with purpose. Please abide by the following usage guidelines for SDDOT's logos and branding assets.
Our branding and identity guidelines are the foundation to communicating SDDOT’s message consistently, professionally, and with purpose. Please abide by the following usage guidelines for SDDOT's logos and branding assets. The Logo The logo is the most visible and valuable of our brand’s assets. It can stand alone or be used in conjunction with other identifiers. It is most appropriate for general correspondence, flyers, internal business documents, reports, and presentations. The logo should not be used for formal contracts or on official government forms. The Logo Files The Logo, color (.png | .jpg | .eps) The Logo, black (.png | .jpg | .eps) The Logo, white (.png | .eps) The Logo, for profile images: email, teams, etc. (.png) The Wordmark The Wordmark is slightly more formal than The logo. The wordmark should be used for formal contracts and on official documents. Do not use the Wordmark next to the headline text that also says “South Dakota Department of Transportation.” It also is not usually appropriate for social media. The Wordmark Files The Wordmark, color (.png | .jpg | .eps) The Wordmark, black (.png | .jpg | .eps) The Wordmark, white (.png | .eps) The Icon The Icon is most appropriately used as an accessory branding item that further strengthens brand awareness of the SDDOT. It should never be used for formal contracts, official business documents, or on official government forms. The Icon Files The Icon, color (.png | .jpg | .eps) The Icon, black (.png | .jpg | .eps) The Icon, white (.png | .eps) Kids' Activity Packets DOWNLOAD THE WORK ZONE AWARENESS WEEK PACKET (.PDF) DOWNLOAD THE WINTER ACTIVITY BOOK (PDF FOR PRINT) Safety Posters and Winter PSA Flyer By clicking the buttons below, you will have access to safety messaging posters to hang around the office. Download the posters and use them as a reminder of the different hazards workers face throughout the year. SAFETY POSTERS WINTER PSA FLYER Internal SDDOT Employee Branding Resources SDDOT INTRANET Questions about branding? Julie Stevenson Toward Zero Deaths Coordinator 605-773-2898 Call Email Taylor Brusven Marketing & Communications Specialist 605-610-8973 Call Email