Study Questions Purity of Marketed Avocado Oil Products

Why it matters locally: Consumers across South Carolina who purchase food products advertised as containing avocado oil may find themselves affected by these findings, potentially paying premium prices for items that contain other, less expensive oils.

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Consumers purchasing food products advertised as containing avocado oil may not be receiving what they believe they are buying, according to new research. The study indicates that products marketed with avocado oil often command a premium price. Researchers conducted an analysis of various food items labeled as containing avocado oil. Their findings suggest that these products frequently contain other oils in addition to, or instead of, avocado oil. This research highlights a potential divergence between product claims and the ingredients actually present in some consumer goods. Industries regularly market avocado oil for its perceived health benefits and unique flavor profile. Image credit: fcafotodigital